Processing transaction data to better understand your cardholders is no simple task. With Issuer Analysis, Buzz Points can help you turn complex cardholder data into metrics that are easy to understand and easy to use.
Maximize Non-Interest Income
Develop targeted campaigns from demographic and product insights to better sell your most profitable banking products.
Improve Cardholder Profitability
Identify your most profitable consumer segments to prioritize acquisition and retention strategies. Utilize behavioral trends to change the behavior of inactive cardholders.
See The Big Picture in Local Markets
Receive an in-depth analysis of geo-specific cardholder activity to identify top cities, lagging markets or gaps between branch coverage.