White Paper: "Banking Rewards — Perception & Awareness among Credit Union Decision-Makers"
Consumer demand for banking rewards programs are on the rise, with repeated research identifying them as the highest-ranking consumer desire from their financial institution.
The "Banking Rewards: Perceptions and Awareness Survey" uncovered the perspective from the credit union decision maker's point of view. The results shed light on performance, debunk potential fears, and lay out opportunities for stronger growth.
Among the strategic findings:
  • Only 14% of credit unions with loyalty program are dissatisfied with it;
  • Yet most are still missing tremendous opportunities to gain more value.
  • 53% of credit unions not offering loyalty program are considering adding one;
  • Most aren't considering the benefit opportunities beyond retention and revenue.
Download this free white paper to discover what those opportunities are, and what your peers are thinking.
Download the White Paper