UMassFive College Credit Union: Rewarding profitable behavior and community spirit
UMassFive was looking to boost non-interest income without affecting their member base when they chose to partner with Buzz Points.
"We liked the idea that our members would be rewarded for shopping and doing business locally, not just with us," said Jon Reske, UMassFive's Vice President of Marketing.
Reske says that the program has met their expectations and passed the break-even point a few months ahead of schedule.
This case study breaks down how the Buzz Points community-focused rewards and marketing platform has achieved success for UMassFive Credit Union and how it can work for you too.
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