Case Study: A New Approach to Auto Loans
As more and more consumers get financing through the dealership, revenue from auto loans is decreasing for many community financial institutions. The drop in margin on indirect lending is bad enough; a decrease in volume often accompanies this trend.
This case study will present a new way to drive auto loans, even after traditional methods (direct mail, aging auto campaigns, etc.) have failed. In this easy-to-replicate example, we see:
  • 63 auto loans in a 48-hour period
  • Grand total expense of campaign: only $600
  • A proven method to change consumer behavior
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